Privacy Policy

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

• - "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• - "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• - "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally, third party vendors, including Google, use cookies to serve ads based on a your prior visits to Universities.sg or other websites.

Google's use of advertising cookies enables it and its partners to serve ads to you based on their visit to Universities.sg and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Device Information that we collect to help us screen for potential risk (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our users interact with the Site).

We also collect information about how you interact with our website features, including: calculator usage patterns and rank point/GPA calculations, course search queries and selections, filter and sort preferences, course comparison selections, and time spent on different sections. This interaction data is anonymous and used solely to improve our services and user experience. No personally identifiable information is linked to these interactions.

We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Google Analytics to help us understand how our users use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at: https://tools.google.com/dlpage/gaoptout.

Analytics data is automatically deleted after 14 months. We do not sell or transfer your analytics data to third parties for their own purposes.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through: https://www.google.com/settings/ads/anonymous

- Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

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